Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent.
As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.
The Internet has changed the way that customers are looking for your business. The days of pulling out 2 kilos of two or more volumes of phone books are coming to an end. People are still letting their fingers do the walking but it’s on a computer keyboard. The Kelsey research group published these statistics and trends.
74% of households use the Internet as an information source when shopping locally.
Approximately 45% of local searches had a buying intent.
The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
As local business owners you need to take action now. You need to keep your existing customers, and gain new customers, so you need to be found where they are searching. Local SEO is where your future clients and customers will come from.