There has been a rise in lawsuits targeting small businesses with websites that are not ADA compliant. There’s also confusion about what is required because no formal ADA website regulations exist. This makes it easy for lawyers to go after “low hanging fruit” and sue for damages on behalf of a person or group who claim discrimination.
If you think this only affects big business, read “Lawsuits Targeting Business Websites Over ADA Violations Are on the Rise.” This article – published in LA Times in November 2018 – profiles a 10-room boutique hotel that was sued and whose owner is struggling to either fight it in court or pay the damages. Many times, fighting it is more expensive.
The hospitality industries – including hotels, lodging, campgrounds and restaurants – have been particularly targeted. If you offer online reservation services – those should be audited as well because there are specific Title III ADA regulations addressing them.